The Story Behind Gala

Estefi's path into marketing started in a pretty unexpected place: BMW Mexico, aftersales division, where she led lifestyle-focused campaigns for a brand built entirely on precision, prestige, and staying power. As part of that role, she worked closely alongside agencies like Publicis Groupe and Ogilvy, guiding campaigns and content from the client side, where every detail had to hold up to a luxury standard.

But somewhere along the way, she found herself drawn to a different kind of beauty, the kind you find in a gallery, a well-designed home, a space that tells a story just by existing in it. That pull led her to specialize in art marketing, and in 2023, Gala was born.

Gala's early years were shaped by the art world, working alongside Kurimanzutto Gallery in Mexico and Memoria Gallery in Spain, learning how to market something as intangible as artistic vision.

In 2024, that same eye for storytelling found a natural home in architecture and interior design. Working with SHM Architects, Estefi helped grow their Instagram following from 35K to 66K in just one year, and drove the most-viewed content in the firm's history, including two videos that went viral, reaching over 1.1 million and 2 million views.

Today, Gala works with interior designers, architects, and creative studios who share that same belief: that great work deserves to be seen, understood, and remembered.